EIP - Investments - Investment Criteria

Current Investments
Investment Criteria
Investment Approach
Investment Process
Added Value
Investments/
Investment Criteria
We will employ a strict set of criteria in selecting investments. EIP will seek to invest in companies exhibiting certain desirable competitive and financial characteristics. Foremost amongst these criteria will be:
Presence in the MENA region
Presence in the MENA region
Focus on SMEs
Focus on SMEs
Companies with high developmental impact
Companies with high developmental impact
Sector agnostic but major focus on consumer discretionary and export sectors
Sector agnostic but major focus on consumer discretionary and export sectors
Defensive businesses less sensitive to economic downturns
Defensive businesses less sensitive to economic downturns
Strong management team
Strong management team
Established market leader/ potential leader positioning
Solid business model and high barriers to entry
Solid business model and high barriers to entry
Strong brand equity and goodwill
Strong brand equity and goodwill
Reasonable valuation
Reasonable valuation
Clear exit potential within 3-5 years
Clear exit potential within 3-5 years